Independent concept / Heritage retail
Sassano’s
An Old Town original. An entirely new first impression.
01 / The question
Make the heritage feel present.
The question was not how to make a long-established store look like every other online retailer. It was how to give its character room to speak, while helping a new visitor understand what is on offer and where to find it.
02 / The direction
Character, without the clutter.
The concept pairs expressive campaign imagery with quieter navigation, considered typography, and a clear sequence from the store’s identity to its goods and its location. The photographs set the atmosphere; the interface carries the practical information.
03 / Design decisions
The details do the work.
- 01
Lead with identity
The opening introduces the store through a strong visual and a short statement, rather than a crowded wall of offers.
- 02
Give merchandise a structure
Distinct sections let visitors move from the overall character of the store into its product stories.
- 03
Keep the visit in view
Store information and the route to visiting have their own place in the journey, rather than competing with every image.
The design, in use
Look closer.
Explore the actual concept at desktop or phone width. This is a live website preview, not a mockup.